T: 678-446-8808 makethewritechoice@gmail.com

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My Resume

 

 

CHRISTINE FITZGERALD

Versatile senior-level marketing copywriter and communications specialist, delighting clients for over 15 years with creative, engaging and impactful copy and tangible business results. Inquisitive, innovative and quick to get to the heart of any product or service with the ability to translate even the most technical of features into solid customer benefits. Capable of creating and adapting brand voice in this fast-paced marketplace and have solid experience working in agency and in-house environments with both B2B and B2C clients.

 

SKILLS

  • Writer, editor and proofreader

  • SEM/SEO

  • Digital marketing

  • HTML

  • Social media management and blogging

  • Microsoft Office Suite

  • Email marketing (A/B, DRIP campaigns, strategy and analysis)

  • Adobe Creative Suite

  • Account/client service

 


EXPERIENCE HIGHLIGHTS

Freelance/Contract Copywriting                                                                                                                             June 2006 – present

Write Choice Copy

  • Write press releases, blog posts, web content and various short-term assignments for a variety of clients.

  • Responsible for the production of marketing materials for clients and the creation of compelling copy for one-sheets, brochures, case studies and emails.

  • Create content for and maintain social media campaigns.

  • Provide proofreading and editing services for articles, books and other print and web content.

  • Features editor for SocialiteLife.com, writing original entertainment features and pitching and conducting celebrity interviews. Also responsible for promotion of stories via social media and serve as administrator and moderator for the site’s Facebook discussion group.

 

NOTABLE SHORT-TERM PROJECTS:

 

LG Hausys, Duluth, Georgia                                                                                                                                  August 2016 – present

  • Created marketing collateral introducing new colors in the Viatera® product line of quartz countertop surfaces targeting the interior design industry.

  • Developed case studies demonstrating practical application of the LG Hausys quartz surface product lines.

 

Ashworth College, Norcross, Georgia                                                                                                                                Summer 2016

  • Researched and developed copy for a predominantly online environment including websites, landing pages, banners, email campaigns, social media, blogs and press releases.

  • Assisted in the launch of the college’s medical school website.

  • Developed SEO-friendly web content to ensure consistent brand messages and editorial standards across all content.

  • Employed strategic key phrase placement within compelling marketing copy.

 

Atlanta Athletic Club, Johns Creek, Georgia                                                                                                                         2015 - 2016

  • Created content for and edited print and online versions of the monthly Club newsletter, weekly email blasts to Club membership and the Club’s website.

  • Worked with various departments on event promotions, including developing promotional schedules and creating posters and other printed materials, digital billboards and targeted email campaigns.

                                                                       

CEDAR Document Technologies, Atlanta, Georgia                                                                                                                          2014

  • Developed clear, engaging, creative print and digital content for use on company website, sales collateral, product detail, company blogs, email newsletters, thought leadership pieces, and presentation copy.

  • Updated company Twitter feed and LinkedIn page using social media management systems.

  • Worked with marketing analytics to evaluate effectiveness of web and other copy against KPIs.

 

LONG-TERM ASSIGNMENTS:

 

Senior Copywriter                                                                                                                                           October 2016 – June 2019

Atlantic American Corporation, Atlanta Georgia

  • Developed content for marketing materials, including brochures, press releases, agent communication bulletins, emails, direct mail pieces, video scripts, advertisements and web banners.

  • Researched topics and created content for blogs, social media, quarterly agent newsletters and internal employee newsletter.

  • Worked with marketing team to update web content and aid in the launch of new products.

  • Proofread and edited all communications and content.

  • Received an Award of Excellence at the 2017 Insurance Marketing & Communications Association's SAMMY Awards. 

 

Senior Writer/Editor                                                                                                                                         March 2013 – March 2014
Transamerica/World Financial Group, Johns Creek, Georgia

  • Created content for marketing materials (including brochures, posters and flyers) that are aimed at WFG’s various audiences, including clients and prospective associates.

  • Maintained brand identity through articles, blogs, and emails that reflect the mission of WFG and the financial services industry as a whole.

  • Prepared original content for, and edited WFG’s annual magazine, Business and Finance. 

  • Conceived, wrote, and edited feature-length articles and interviews published on the WFG website and promoted in emails. 

 

Marketing Copywriter/Content Management Specialist                                                                           November 2011 - January 2013
Life's Abundance, Inc., Jupiter, Florida

  • Developed concept, copy and provided layout assistance for brochures and marketing collateral.

  • Implemented a new online customer service training program including designing exams and producing training materials.

  • Scripted and produced videos to assist Field Representatives and customer service staff. 

  • Created web content including blog posts on a number of pet-related topics.  

  • Conducted research for new product development. 


EDUCATION:

Post Graduate Studies in Mass Communication // Georgia State University, Atlanta, Georgia
Bachelor of Arts in Radio/Television // University of Central Florida, Orlando, Florida
Bachelor of Arts in Theater // Florida State University, Tallahassee, Florida

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