My Resume

CHRISTINE FITZGERALD

Versatile senior-level marketing copywriter and communications specialist, delighting clients for over 15 years with creative, engaging and impactful copy and tangible business results. Inquisitive, innovative and quick to get to the heart of any product or service with the ability to translate even the most technical of features into solid customer benefits. Capable of creating and adapting brand voice in this fast-paced marketplace and have solid experience working in agency and in-house environments with both B2B and B2C clients.

SKILLS

Writer, editor and proofreader

SEM/SEO

Digital marketing

HTML

Social media management and blogging

Microsoft Office Suite

Email marketing (A/B, DRIP campaigns, strategy and analysis)

Adobe Creative Suite
Account/client service

EXPERIENCE HIGHLIGHTS

Digital Advertising Copywriter October 2019 – present

The Home Depot, Atlanta, Georgia

Creates content for and proofreads online digital ads, promotional emails, direct mail, text messaging (SMS) and app message center; research industry standards, vendor and competitor sources to develop copy that aligns to The Home Depot brand and copy standards.
Collaborates with marketing and merchants on focus and content to promote and protect The Home Depot brand; ensures message is consistent with strategy and leadership vision; provides a connected messaging/customer experience across channels.
Works with creative staff, marketing/project managers, agencies and others to deliver copy that is accurate and adheres to corporate/federal/state regulations.
Developed overarching messaging for Harvest and Back to Campus events that was utilized in all Home Depot digital channels.
Creates copy for HD Home emails, which average a 50% open rate.
Exhibits strong project management to meet deadlines; provides analytical and problem-solving skills to help improve processes.

Senior Copywriter October 2016 – June 2019

Atlantic American Corporation, Atlanta Georgia

Developed content for marketing materials, including brochures, press releases, agent communication bulletins, emails, direct mail pieces, video scripts, advertisements and web banners.
Researched topics and created content for blogs, social media, quarterly agent newsletters and internal employee newsletter.
Worked with marketing team to update web content and aid in the launch of new products.
Proofread and edited all communications and content.
Received an Award of Excellence at the 2017 Insurance Marketing & Communications Association's SAMMY Awards.

Senior Writer/Editor March 2013 – March 2014
Transamerica/World Financial Group, Johns Creek, Georgia

Created content for marketing materials (including brochures, posters and flyers) that are aimed at WFG’s various audiences, including clients and prospective associates.
Maintained brand identity through articles, blogs, and emails that reflect the mission of WFG and the financial services industry as a whole.
Prepared original content for, and edited WFG’s annual magazine, Business and Finance.
Conceived, wrote, and edited feature-length articles and interviews published on the WFG website and promoted in emails.

Marketing Copywriter/Content Management Specialist November 2011 - January 2013
Life's Abundance, Inc., Jupiter, Florida

Developed concept, copy and provided layout assistance for brochures and marketing collateral.
Implemented a new online customer service training program including designing exams and producing training materials.
Scripted and produced videos to assist Field Representatives and customer service staff.
Created web content including blog posts on a number of pet-related topics.
Conducted research for new product development.

Freelance/Contract Copywriting June 2006 – present

Write Choice Copy

Write press releases, blog posts, web content and various short-term assignments for a variety of clients.
Responsible for the production of marketing materials for clients and the creation of compelling copy for one-sheets, brochures, case studies and emails.
Create content for and maintain social media campaigns.
Provide proofreading and editing services for articles, books and other print and web content.
Features editor for SocialiteLife.com, writing original entertainment features and pitching and conducting celebrity interviews. Also responsible for promotion of stories via social media.
Blog writer for The Pop Culture Show, a weekly podcast covering the latest in celebrity and pop culture news.

NOTABLE SHORT-TERM PROJECTS:

LG Hausys, Duluth, Georgia August 2016 – present

Created marketing collateral introducing new colors in the Viatera® product line of quartz countertop surfaces targeting the interior design industry.
Developed case studies demonstrating practical application of the LG Hausys quartz surface product lines.

Ashworth College, Norcross, Georgia Summer 2016

Researched and developed copy for a predominantly online environment including websites, landing pages, banners, email campaigns, social media, blogs and press releases.
Assisted in the launch of the college’s medical school website.
Developed SEO-friendly web content to ensure consistent brand messages and editorial standards across all content.
Employed strategic key phrase placement within compelling marketing copy.

CEDAR Document Technologies, Atlanta, Georgia 2014

Developed clear, engaging, creative print and digital content for use on company website, sales collateral, product detail, company blogs, email newsletters, thought leadership pieces, and presentation copy.
Updated company Twitter feed and LinkedIn page using social media management systems.
Worked with marketing analytics to evaluate effectiveness of web and other copy against KPIs.

EDUCATION:

Post Graduate Studies in Mass Communication // Georgia State University, Atlanta, Georgia
Bachelor of Arts in Radio/Television // University of Central Florida, Orlando, Florida
Bachelor of Arts in Theater // Florida State University, Tallahassee, Florida